us help you improve the return on your marketing investment with
well-crafted research tools.
conceptual development that leads to eye-catching designs and
adaptive products allow you to reach large markets or small subsets,
economically and efficiently.
your marketing efforts with well-supported and cohesive collateral
initiatives in digital or print production.
Your website is a big deal. It is your number one marketing
tool, so getting it right is important. The research phase of web design is
necessary because it establishes if we are solving the right problem, tests our
theories about what our target users need, and takes other outside factors into
consideration. By including a research and discovery phase, we get a much
clearer focus on what we are building, who we are building it for, and what
needs to be included. It sets the stage for the rest of the project by putting
us on the right course. Research is vital before a design because it is the foundation upon which we create the site. Good research must include:
Documenting all the reasons why you
are undertaking a redesign (some of these may not be immediately obvious) and
your specific goals. It can help having an outsider ask you lots of questions
to uncover them.
Feedback from your staff/readers/visitors/community
about what works well for them, and what doesn’t. This takes time to get good
results: people are often in a rush and aren’t always good at articulating
Assessing your current content: what’s missing, what’s outdated, what’s
unnecessary, what’s popular, what’s confusing, what’s hard to find, what’s the
best way to organize this content this can be a fairly lengthy job but worth the investment.
Testing key actions people take
on your website: what’s confusing, what’s frustrating, what’s hard to do.
Simple changes can have big results, for example improving forms can
immediately impact sales.
Summarizing all the researched
information into a strategic document which will inform the design process and
form a reference
document for the future.
Research sounds and feels daunting.
It’s certainly not as fun as installing a new theme for your website and
feeling happy that the site looks prettier, or getting a new logo designed
which looks more modern. Whether this process is undertaken in-house or by an external
consultant (such as by a design agency), this is not a process to be rushed
through: you will get better results with
a well-researched strategic plan.
The Corcoran Team is comprised of retired Boston Public School Computer
Education Teachers. We know schools, we know technolgy and
we know web design. We have the time and the
experience to work with you every step of the way to create a world
class website that will reflect your requirements and
"We want you to be you, only better"